Starwood Hotels & Resorts is introducing a new online blog. TheLobby.com is a content-rich daily travel blog designed to create an emotional connection and foster a sense of belonging among the travelers that participate in Starwood Preferred Guest, as well as all travelers in search of exclusive, insider information on travel, destinations and more.
With a focus less on the transactional and more on lifestyle and experience, TheLobby.com is meant to capture people’s passion for traveling and hotels, as well as the unique camaraderie among globe trotting travelers who spend the better part of their life on the road.
"Starwood Preferred Guest strives to be an industry leader and innovator. By creating an experience outside of the corporate box, we believe TheLobby.com will establish more personal relationships with members in a new and non-traditional way," said Robin Korman, Vice President of Loyalty Marketing for Starwood. "It's all about fostering a sense of community for our members where we can showcase and celebrate their experiences and passion for travel and provide access to great 'insider' editorial content."
Please click here to be connected to Starwood's new travel blog.
